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After observing high-engagement posts for a period of time, I found several obvious patterns.
Project list and tutorial content tend to perform steadily, such as a16z's project summaries without tokens and airdrop scoring in 2026. These posts often receive hundreds of likes and dozens of shares. Because this type of content aggregates information, users are more willing to participate in discussions and share.
Giveaway and benefit-related interactions are the most vigorous. For example, a KFC giveaway-related post reached 475 likes, indicating that this kind of incentive content naturally attracts traffic.
Data and tool sharing also perform very well. Practical content like Polymarket's data tools and wallet rankings in the Base ecosystem have very high user engagement because they are directly usable.
In summary, high-engagement content usually has three characteristics: either it is information aggregation (reducing user search costs), it is incentive-oriented (benefits and giveaways), or it has strong tool attributes (can be used directly). When creating content in the Web3 community, focusing on these directions often results in good interaction.