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Most crypto incentive models today chase one thing: attention. Likes pile up, views soar, but it's all noise drowning out what actually matters.
A different approach is emerging. Instead of rewarding hype cycles, some protocols are shifting focus to real outcomes. User onboarding that sticks. Actual trading activity. Protocol deployment that strengthens the ecosystem. Measurable forward momentum.
This marks a subtle but important shift in how Web3 projects think about motivation. The incentive layer is moving beyond engagement metrics toward operational impact—rewarding participants for building something sustainable rather than generating buzz.
It's a reminder that Web3 still has room to mature. The best incentive structures won't be flashy; they'll be the ones that drive genuine adoption and protocol stability.