When a sellout happens, the key is to reset completely and start fresh. Don't carry over the old baggage. Instead, focus on delivering genuine value—this is what builds lasting trust. Change your approach, pivot the narrative angle to reflect what you've learned. Then relaunch with a completely new story that resonates with where the market is now. It's not just about spinning a new tale; it's about creating a foundation that feels authentic and forward-looking. Projects that master this cycle tend to capture renewed momentum.