【Crypto World】A leading cryptocurrency mining company recently announced a rather bold brand communication plan. They have reached a cooperation agreement with a well-known media platform to create a 12-episode in-depth series, expected to be unveiled in 2026.
What exactly does this series include? First, in-depth interviews with company executives, directly hearing them discuss the company’s strategic layout and growth plans. Not only that, but it will also be supported by nationwide TV advertising and outdoor billboard campaigns, making a significant impact.
From the statements of the partners, they believe that this multi-channel, three-dimensional communication approach can establish long-term brand awareness and user trust. This is an interesting phenomenon in the crypto mining industry—more and more companies are beginning to value building market position through mainstream media and brand storytelling, rather than relying solely on technical indicators. This shift reflects the industry’s move towards a more mature and regulated direction.
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ApeEscapeArtist
· 13h ago
Is it coming in 2026? I've heard this trick too many times, let's wait and see.
A 12-episode documentary? It's better to optimize computing power more; pouring money into marketing is less effective than investing in technology.
Mainstream media endorsement—does this mean the plan is about to be implemented? The industry is indeed whitewashing itself.
Talking about standardized development—it's really just to let small-town youth know what mining is all about.
TV ads and outdoor billboards again—what's the big deal with such a big budget... probably due to high growth pressure.
Just listen to the story; actual returns are more realistic to consider.
This kind of promotional tactic might work for retail investors, but who cares about brand stories for veteran players?
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LiquidatedThrice
· 01-11 01:15
The industry normalization process, is that it? Might as well focus directly on technological innovation...
See you in 2026, this timeline is a bit uncertain, the crypto world changes too fast.
The marketing battle has begun, let's see who can tell the most compelling story.
It's just brand storytelling again, a bit superficial... product strength is the real hard truth.
Using documentaries to whitewash? Come on, better to focus on mining machine efficiency.
This money would be better distributed as dividends to miners, I really don't get it.
Mining companies are starting to play in film and television, entering the mainstream media scene.
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GasFeeCrier
· 01-10 14:36
Spending so much money on documentaries, might as well just airdrop to the community
2026? Even yellow flowers have withered, I really can't understand this timeline
Marketing costs are getting higher and higher, when will the coin price go up
Mainstream media packaging, in simple terms, is just laying the groundwork to cut the leeks
A 12-episode documentary sounds impressive, but it's just the same old story repeated
Industry standardization is fake, the real thing is constantly innovating in ways to raise money
After pouring in this money, retail investors still have to pay for their PR
Instead of doing brand promotion, why not make your computing power top in the industry?
TV ads and outdoor billboards again, can the costs be lowered a bit?
Who will remember this in 2026? By then, it will be a new concept hype again
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HappyToBeDumped
· 01-08 21:50
Is it coming out in 2026? How long do we have to wait? It might be another story by then.
Speaking of big promotional efforts, it sounds like they’re trying to whitewash something...
A 12-episode documentary paired with TV commercials, they’re really trying to go viral.
Wait, rather than spending money on ads, wouldn’t it be better to improve mining efficiency first?
Brand promotion is fine, but it feels like they’re spending money somewhat unjustly.
Nowadays, even mining companies need to tell stories, it’s really competitive.
They just want retail investors to watch the documentary and rush in, old trick.
Mainstream media recognition is a good thing, but it feels a bit like packaging.
Just blowing hot air isn’t enough; actual returns matter. No matter how good the ads sound, it’s pointless.
The trend toward compliance is real, but this marketing push does seem a bit deliberate.
12 episodes? Why not 30? Just brainwash people thoroughly.
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PanicSeller
· 01-08 21:49
Will it be broadcast in 2026? Waiting until then, I might have lost all my hair.
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It's another story-driven marketing tactic; I've seen this routine in the crypto world too many times.
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Mainstream media? Honestly, it's just about whitewashing themselves.
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Mining companies are now starting to tell stories too, quite interesting.
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A 12-episode documentary? Wouldn't it be more convincing to make hash rate data open and transparent?
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Industry standardization is mentioned every year; when will it actually be implemented?
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TV billboards? Haha, the crypto world has started attacking city streets.
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Instead of these虚的 (虚的 means "虚" or "虚假" which can be translated as "虚假" or "虚拟" depending on context, but here it likely means "虚假的" or "虚幻的" - so "虚的" can be translated as "虚假的" or "虚幻的"), it's better to increase dividend transparency—that's true trust.
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2026... I doubt whether this project will still be around by then.
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Such a large expenditure on brand promotion, in the end, it will just be passed on to miners' earnings.
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SmartContractDiver
· 01-08 21:43
Selling a story requires such a big move, 2026... who knows what the market will look like then
Documentaries and billboards, is mining now all about storytelling?
This move is quite clever, but I still feel it's a bit over-packaged; those who do the real work don't get much attention
A 12-episode documentary is not as good as just using that money to optimize mining farm efficiency...
Sounds like a pre-funding preparation? Compliance is probably inevitable
Endorsement from mainstream media can indeed attract newbies, but it still depends on actual results
Waiting for 2026, betting that this series will last until then
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OnchainDetectiveBing
· 01-08 21:39
A 12-episode documentary? This vibe really is about turning mining into art, huh?
Coming out only in 2026? That'll make me wait until the flowers wither. Why not just raise the coin price first?
Another executive interview and billboard ads. They really spend money freely. As long as it makes money, that's what matters.
Basically, they want to package their strength with stories. Isn't the crypto circle's套路 still the same?
Industry standardization? I think this is just the beginning of them throwing in the towel.
Mining companies launch large-scale brand promotion: 12-episode documentary series will reveal growth roadmaps
【Crypto World】A leading cryptocurrency mining company recently announced a rather bold brand communication plan. They have reached a cooperation agreement with a well-known media platform to create a 12-episode in-depth series, expected to be unveiled in 2026.
What exactly does this series include? First, in-depth interviews with company executives, directly hearing them discuss the company’s strategic layout and growth plans. Not only that, but it will also be supported by nationwide TV advertising and outdoor billboard campaigns, making a significant impact.
From the statements of the partners, they believe that this multi-channel, three-dimensional communication approach can establish long-term brand awareness and user trust. This is an interesting phenomenon in the crypto mining industry—more and more companies are beginning to value building market position through mainstream media and brand storytelling, rather than relying solely on technical indicators. This shift reflects the industry’s move towards a more mature and regulated direction.