Cinemark Launches Premium 12-Screen Cinema Complex in Salem, New Hampshire After Nearly Two Decades

After 17 years without a dedicated cinema, Salem, New Hampshire is finally getting a major entertainment upgrade. Cinemark has unveiled its first theatre location in the state, opening a sprawling 12-screen multiplex adjacent to The Mall at Rockingham Park.

The new facility represents a significant investment in the community’s entertainment infrastructure, featuring state-of-the-art technology across all auditoriums. Each screen is equipped with 4K digital projection and advanced sound systems, with one dedicated Cinemark XD premium large-format auditorium delivering cinema-grade picture quality that ranks as the world’s leading PLF exhibitor offering.

Comfort Meets Entertainment

Cinemark’s signature Luxury Loungers take center stage in this venue—electric-powered recliners with heated seats, footrests and swivel trays that transform the moviegoing experience into something closer to premium relaxation. Combined with reserved seating accessible through online booking, kiosk, or mobile app, guests can secure their spot before arriving.

The concession experience has been equally elevated. Beyond standard popcorn and drinks, the venue features a dedicated café with expanded options including signature sandwiches, burgers, hot snacks and desserts. The main concession stand carries premium partnerships: Starbucks coffee, Dunkin’ Donuts pastries, Pizza Hut pizza, craft beers, wine and frozen cocktails—essentially a full-service food hall adjacent to the theatres.

Community Benefits and Membership Perks

The opening carries particular significance for Salem residents who haven’t had local cinema access in nearly two decades. Cinemark has structured pricing to maximize accessibility: Senior Mondays and Discount Tuesdays offer reduced rates, while students and active military receive dedicated discounts.

The venue also supports group events through a private party room designed for larger gatherings.

For frequent moviegoers, Cinemark Movie Club membership delivers ongoing value—$9.99 monthly unlocks ticket discounts, concession deals and exclusive member benefits, making regular cinema visits more economical.

Located at 15 Mall Road, the Salem theatre slots into Cinemark’s broader North American footprint of 548 locations spanning 6,082 screens across 41 states and multiple Latin American markets.