Bitcoin Gift Card Taps Into Affiliate Marketing Boom as Holiday Shopping Peaks

Fold’s New Creator Partnership Model Reshapes How Brands Monetize Bitcoin Adoption

The bitcoin financial services landscape is shifting as Fold (NASDAQ: FLD) unveils a comprehensive affiliate program designed to turn content creators, influencers, and digital publishers into active promoters of its Bitcoin Gift Card offering. With the holiday gift-giving season in full swing, this strategic move taps into a broader trend: consumers increasingly seeking alternative assets and meaningful presents that appreciate rather than depreciate.

The Fold Bitcoin Gift Card represents a departure from conventional holiday gifting. Rather than presenting recipients with items that lose value over time, the product offers an accessible entry point into bitcoin ownership—requiring zero technical knowledge or complex setup processes. Available through foldapp.com/bitcoin-gift-card and retail partners including Kroger and Giftcards.com, the gift card lets buyers transfer bitcoin instantly to recipients, transforming a single present into a potential long-term wealth-building tool.

Building a Creator Economy Around Bitcoin

The affiliate program structure reflects Fold’s strategic partnership with Impact, a global platform specializing in performance-based marketing collaborations. This infrastructure enables a diverse range of content partners—from independent bloggers and review sites to major deal aggregators—to monetize their audience engagement through unique tracking links. The company has further expanded reach by integrating with Skimlinks, with additional networks planned for 2026.

“The mission here extends beyond a single transaction,” explained Abigail Akzin, Head of Marketing at Fold. “We’re creating pathways for creators to participate in the expanding bitcoin economy while introducing their audiences to financial tools designed for everyday use. The Bitcoin Gift Card simplifies what many perceive as a complicated process—actually, it makes giving bitcoin as straightforward as a traditional present.”

This creator-focused approach addresses a significant market need. As bitcoin adoption accelerates among mainstream audiences, the ability to gift cryptocurrency without demanding recipients navigate exchanges or custody solutions becomes increasingly valuable. Affiliates participating in this gift card affiliate programs initiative benefit from:

• Competitive commission structures beginning at $9 per transaction
• Access to a comprehensive product ecosystem including the Fold Debit Card, the forthcoming Bitcoin Credit Card, and gift cards from hundreds of established retailers (Amazon, Apple, Nike, DoorDash, Uber, Home Depot, and others)
• Professional creative resources including campaign templates, promotional copy, and visual assets
• Simplified operations—no promo code management or expiration date tracking required
• Dedicated account management from Fold’s in-house team

Expanding Beyond the Gift Card

While the initial focus targets Bitcoin Gift Card sales during the critical holiday period, Fold’s roadmap extends further. Throughout 2026, the affiliate programs framework will encompass additional product launches, including the Fold Bitcoin Credit Card and app installation incentives. This expansion signals the company’s intention to establish affiliate marketing as a fundamental channel for customer acquisition and product distribution across its entire bitcoin financial services portfolio.

The timing aligns with broader market dynamics. With approximately 1,500 BTC held in its corporate treasury, Fold operates as the first publicly traded bitcoin financial services entity. This distinction, combined with its suite of consumer-facing products, positions the company at the intersection of traditional finance and bitcoin infrastructure—precisely where mainstream adoption accelerates.

For creators and publishers interested in joining, the process remains straightforward. Prospective affiliates can register through Fold’s Impact profile (ID: 6656510) or reach out directly to affiliates@foldapp.com to begin earning commissions on Bitcoin Gift Card sales and beyond.