Mullen's FIVE Electric Crossover Breaks Pre-Booking Records as National Demonstration Blitz Gains Momentum

Mullen Automotive’s inaugural demonstration event for the FIVE electric crossover generated remarkable early traction, with first-day reservations quadrupling compared to pre-tour expectations. The Pasadena, California launch on October 27 showcased overwhelming market demand for the company’s maiden EV offering, setting the stage for an ambitious nationwide roadshow strategy heading into 2023.

Market Response Outpaces Projections

The opening day results marked a significant validation of consumer interest in Mullen’s entry into the electric vehicle segment. Prospective buyers not only flocked to reserve the FIVE but also filled tour slots within minutes, suggesting pent-up demand for domestically-manufactured premium EVs at accessible price points. CEO David Michery attributed the surge to sustained enthusiasm dating back to the vehicle’s world premiere at the LA Auto Show, indicating the FIVE has established itself as a noteworthy contender in an increasingly crowded market.

Product Experience at the Core

Tour participants gained firsthand exposure to the FIVE’s defining features, including hands-on interaction with its proprietary infotainment ecosystem. The showcase highlighted PERSONA, Mullen’s facial recognition-enabled Personal Vehicle Assistant technology, designed to create individualized driving profiles for each user. This personalization capability differentiates the FIVE from competitors and emerged as a key attraction during the inaugural event.

Aggressive Tour Schedule Through 2022 and Beyond

Due to capacity constraints and surging demand, Mullen expanded its demonstration calendar with additional November dates at Angel Stadium in Anaheim (November 1-2) and Las Vegas Motor Speedway (November 10-11). The company subsequently announced Texas stops in Dallas and Houston during mid-November, followed by a Miami showcase in early December, with additional markets in Atlanta and Charlotte to be confirmed.

2024 Delivery Timeline and Performance Specifications

The Mullen FIVE is targeted for delivery in 2024, positioned as an affordable yet feature-rich electric crossover built entirely in the United States. The spring 2023 tour expansion will introduce the high-performance FIVE RS variant, engineered for enthusiasts seeking extreme capability: 1,100 horsepower enables 0-60 mph acceleration in just 1.9 seconds, with a top speed of 200 mph. This dual-tier strategy allows Mullen to capture both mainstream and performance-oriented segments of the EV market.

Securing Priority Access Through Early Reservations

Mullen is incentivizing immediate pre-bookings by offering “front row” reservation holders privileged access to upcoming tour experiences. The company’s hybrid dealership model provides comprehensive ownership support spanning test drives, financing, and maintenance services—addressing a critical consumer pain point in the emerging EV ecosystem. Those interested can secure priority positioning by booking reservations through Mullen’s official channels.