Safety Shot Makes Strategic Pivot: Why This Nasdaq-Listed Company Is Betting $25 Million on BONK Tokens

SCOTTSDALE, AZ — Safety Shot, Inc. (Nasdaq: SHOT) has unveiled a significant partnership with BONK’s founding contributors, marking a notable shift toward digital asset integration for the publicly-traded beverage company. The arrangement involves Safety Shot receiving approximately $25 million worth of BONK tokens, with the company issuing $35 million in convertible preferred shares in return.

Clearing the Decks Before the Move

Before committing to this new direction, Safety Shot took decisive steps to strengthen its financial foundation. The company eliminated all outstanding debt and built up a substantial cash reserve exceeding $15 million. This clean balance sheet positions the firm to pursue its emerging strategy without financial encumbrances.

Why BONK? The Technical and Economic Case

Safety Shot’s choice to allocate treasury resources toward BONK reflects specific technological advantages. Operating on the Solana blockchain provides a critical edge: transactions occur at significantly higher speeds and lower costs compared to alternatives. This efficiency starkly contrasts with meme tokens built on Ethereum infrastructure, where network congestion and gas fees remain persistent challenges.

BONK’s economic design further distinguishes it from other community-driven tokens. Unlike inflationary models, the token incorporates burn mechanisms through various ecosystem applications, progressively reducing token supply. This deflationary pressure theoretically supports long-term value preservation.

Current market metrics underscore BONK’s position: the token commands a market capitalization exceeding $2 billion, ranking fourth among all meme coins globally. On-chain data shows approximately 985,000 active holders, demonstrating substantial community participation across the Solana network.

A New Model for Corporate Treasury Strategy

Jarrett Boon, Safety Shot’s CEO, framed the partnership as the opening phase of a broader corporate transformation. “By engaging with one of digital assets’ most dynamic ecosystems, we’re positioning the company at an intersection of traditional finance and emerging technology,” Boon stated. “This alliance creates opportunities to expand shareholder value in ways previously unavailable to beverage-sector companies.”

The partnership promises multiple benefits: enhanced financial positioning, diversified asset exposure, and novel shareholder value creation mechanisms. Dominari Securities, LLC. has been retained as the exclusive financial advisor.

Company Background and Strategic Shift

Safety Shot represents an evolution in how established public companies engage with decentralized finance. Beyond its beverage portfolio—which includes the patented Safety Shot formula designed to address blood alcohol reduction and the plant-based Yerbaé energy drink—the company is now actively acquiring revenue-generating digital assets to build a substantial crypto treasury.

This dual-strategy approach signals that traditional Nasdaq-listed companies increasingly view strategic digital asset holdings as core components of modern corporate finance rather than peripheral experiments.