From Golf Tournament Chat to $45M Powerhouse: How Good Good Golf is Reshaping Modern Sports Entertainment

A Next-Generation Media Brand Attracting Major Investors and Industry Giants

The story behind Good Good Golf began in 2020 with a casual conversation. Garrett Clark and Matt Kendrick—now serving as CEO—crossed paths at a golf tournament and envisioned something revolutionary: a media company that would fundamentally transform how golf is experienced and consumed. Today, that vision has evolved into a $45 million funded enterprise that commands over 1.75 million YouTube subscribers and is redefining the golf industry itself.

Good Good Golf’s ownership and leadership structure reflects the brand’s growth trajectory. Matthew Kendrick serves as CEO, steering the company’s expansion across content, retail, and live experiences, while the founding vision continues through key team members including Stephen Castaneda and Matt Scharff, who have been instrumental since the early days. This combination of creative leadership and business acumen has positioned the company at the intersection of entertainment and commerce in sports.

A Massive Funding Round Signals Market Confidence

Creator Sports Capital, a newly formed investment vehicle led by Benjamin Grubbs and Brian Kabot, spearheaded the $45 million funding round. But the capital infusion extends far beyond a single investor. Manhattan West Private Equity, Sunflower Bank, and legendary quarterback Peyton Manning’s Omaha Productions joined the round, along with over 50 global golf enthusiasts and strategic investors who recognized the brand’s transformative potential.

“We see Good Good Golf as more than just a media brand—it’s a movement that is reshaping the golf industry,” Grubbs noted, highlighting the firm’s 360-degree approach spanning content creation, consumer products, retail distribution, and live event production.

The funding supports a critical expansion phase. Good Good Golf has already secured top shelf placement at Dick’s Sporting Goods, launched a partnership with Callaway for premium gear development, and maintains a thriving direct-to-consumer business. Strategic television collaborations with NBC Sports and GOLF Channel on high-energy tournaments like the Desert Knockout further cement the brand’s mainstream credibility.

The Entertainment-to-Commerce Formula

What separates Good Good Golf from traditional sports media is its seamless content-to-commerce model. The brand doesn’t simply create entertaining golf content—it monetizes audience passion through multiple channels: apparel, exclusive events, professional sponsorships, and an ownership stake in L.A. Golf Club. This multi-revenue approach has attracted venture capital typically reserved for tech startups and consumer brands.

Matt Gibbons from Manhattan West emphasized the company’s cultural timing: “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation.”

High-energy competition formats, blended with the authenticity and humor of the core team, have transformed Good Good Golf from a YouTube channel into a lifestyle brand. Peyton Manning’s participation—both as investor and fan—underscores how the brand transcends traditional sports boundaries to appeal across demographics.

What’s Next for the Golf Entertainment Giant

The newly raised capital will accelerate Good Good Golf’s footprint in international markets, deepen its retail presence, and expand live event offerings. With momentum already evident in subscriber growth and merchandise sales, the next phase focuses on turning a passionate digital community into a global sports and entertainment powerhouse.

The investment consortium’s backing signals confidence that Good Good Golf has cracked a code in modern sports engagement: making golf accessible, dynamic, and genuinely entertaining for both seasoned players and newcomers alike.