Strategic Expansion: MÜV Deepens Presence in Tampa Bay With Two New Florida Locations

Verano, a vertically integrated multi-state cannabis operator, is strengthening its foothold in one of Florida’s fastest-growing regions. The company has announced simultaneous openings of two MÜV retail locations in Hillsborough County—marking its 42nd and 43rd storefronts across the state and bringing its total Tampa Bay area presence to ten locations.

Market Growth Driving Expansion

Hillsborough County has emerged as a key growth market. Between 2010 and 2020, the county added more than 200,000 residents, expanding its population to 1.4 million—representing just over 6% of Florida’s total population. This demographic surge reflects the region’s economic vitality and growing consumer base for medical cannabis products.

Verano has maintained operations in Hillsborough since 2017. The company’s decision to open two additional locations simultaneously signals confidence in sustained demand and recognition of accessibility gaps across the region’s expanding communities.

Strategic Location Placement

Both locations are positioned to capture significant foot traffic. MÜV Brandon operates on West Lumsden Road in a proximity to major shopping corridors, while MÜV New Tampa sits on Bruce B. Downs Boulevard—a thoroughfare that experiences approximately 56,500 vehicles daily according to transportation data. These high-traffic positioning strategies aim to maximize visibility and patient accessibility.

The two dispensaries opened on March 19th, 2022, as scheduled additions to Verano’s retail network. For patients, the timing offered expanded options across a county now home to six MÜV locations.

Service Infrastructure and Product Ecosystem

MÜV dispensaries emphasize convenience through digital-first operations. Patients can browse extensive product inventories online before visiting, or place advance orders through muvfl.com for express in-store pickup. The retailer offers complimentary one-on-one consultations—both virtual and in-person—to guide product selection.

The product portfolio spans traditional formats (flower, pre-rolls, edibles) alongside specialized formulations including vaporizer pens, concentrates, metered-dose inhalers, topicals, oral sprays, encapsulated capsules, tinctures, and 72-hour transdermal patches. This breadth addresses diverse patient preferences and medical needs.

Broader Portfolio Context

Beyond MÜV, Verano operates under multiple retail banners including Zen Leaf. The company maintains 15-state operations with active cultivation and retail presence, supported by production facilities exceeding 1,000,000 square feet. The multi-brand approach allows Verano to serve both medical and adult-use markets across its geographic footprint.

The Tampa Bay expansion reflects Verano’s strategy of concentrating density in high-growth markets while maintaining service accessibility for dispersed patient populations.