Zendesk Sell Marketplace Gains Momentum with Strategic Integrations Across Sales Tech Stack

Zendesk has rolled out its Sell Marketplace, enabling sales teams to consolidate customer information from key third-party platforms without leaving their primary workflow. The expansion connects popular tools like Mailchimp, Dropbox, and PandaDoc—along with additional partners—directly into the Zendesk Sell interface, creating a unified customer view for sales professionals.

Bridging the Sales-Service Divide

The move reflects a broader shift in how companies approach customer relationship management. Adrian McDermott, President of Products at Zendesk, emphasized that modern sales organizations need seamless collaboration across internal teams and partners. “Our goal is to empower sales reps with richer context,” McDermott stated, highlighting how the Sell Marketplace connects sales operations with support and service functions within the CRM ecosystem.

This integration capability addresses findings from Zendesk’s latest Customer Experience Trends Report, which surveyed over 45,000 organizations globally. The data revealed that high-performing teams leverage open, modern CRM platforms to accelerate deal closure and sustain long-term business growth. The Sell Marketplace extends this capability by making partner applications accessible directly from the Zendesk Sell dashboard.

What’s Available in the Sell Marketplace

Sales reps now gain direct access to customer context from marketing platforms, document management systems, quoting tools, and invoicing solutions. The integrated apps reduce context-switching and streamline the sales process. Zendesk is also enabling existing Support apps to work within the Sell environment, while maintaining cross-product integration options with Chat and other Zendesk products.

PandaDoc’s CEO, Mikita Mikado, expressed enthusiasm about the partnership: “This integration brings our document workflow closer to where sales reps work daily, making it faster to create, sign, and track quotes with prospects.”

Market Positioning

By centralizing access to these tools, Zendesk positions the Sell Marketplace as a hub for sales-adjacent applications. The approach allows sales organizations to maintain their preferred tools while operating within a single interface—a strategy aimed at reducing friction in deal progression and improving customer experience consistency from initial contact through purchase and ongoing support.

The Zendesk Sell Marketplace is available immediately, with full details accessible through Zendesk’s apps directory.