MÜV Apopka Joins Verano's Expanding Florida Portfolio as Market Penetration Reaches 133 Retail Locations

Verano Holdings Corp. (CSE: VRNO) (OTCQX: VRNOF) has strategically expanded its retail presence by welcoming MÜV Apopka to its growing dispensary network. This new location represents the company’s 71st operational site in Florida and its 133rd retail outlet across the nation, reflecting an aggressive expansion strategy in one of the cannabis industry’s most lucrative markets.

Strategic Location Selection Drives Market Coverage

The MÜV Apopka dispensary has established operations at 3301 East State Road 436, positioning itself on a major commercial corridor that experiences approximately 48,500 vehicles in daily traffic. This location decision reflects Verano’s data-driven approach to retail site selection. The dispensary now marks the company’s sixth presence within Orange County, a region boasting over 1.4 million residents and representing significant demographic opportunity for medical cannabis vendors.

Operating hours span Monday through Saturday from 9 a.m. to 7 p.m. local time, with Sunday service from 11 a.m. to 5 p.m., ensuring accessibility for working professionals and weekend shoppers alike.

Florida’s Expanding Medical Cannabis Market Presents Growth Runway

The Florida medical cannabis landscape continues its rapid maturation. Current data from the state’s Office of Medical Marijuana Use indicates more than 848,000 qualified medical patients across the state—a figure that underscores the addressable market available to retailers like Verano. Industry analysts project Florida’s medical cannabis sector could generate approximately $2.6 billion in annual sales by 2027, according to MJBiz Factbook 2023 projections.

“This opening reinforces our comprehensive coverage strategy in central Florida,” stated John Tipton, President of the Southern Region. “The MÜV Apopka location delivers another convenient touchpoint for regional patients seeking reliable access and patient-centered service. We remain committed to deepening our relationship with Orlando-area medical cannabis consumers.”

Comprehensive Product Infrastructure and Patient Experience

MÜV dispensaries differentiate themselves through a vertically integrated product ecosystem. The company curates offerings across multiple consumption categories, including its signature Verano Reserve and MÜV branded flower, Sweet Supply flower options, Encore edibles, On the Rocks concentrates and extracts, and Savvy products. The portfolio extends to specialty formulations including EnCaps™ capsules, transdermal patches with 72-hour release profiles, tinctures, oral sprays, vaporizer pens, metered-dose inhalers, and topical applications.

MÜV’s digital infrastructure supports customer convenience through online product browsing, mobile app ordering (available via Google Play and Apple App Store), and express in-store pickup functionality via muvfl.com. The dispensary model also incorporates complimentary one-on-one virtual and in-person patient consultations, alongside multi-channel customer support through phone, email, web chat, and SMS.

Verano’s Broader Operational Footprint

Verano’s national infrastructure reflects a vertically integrated operational model spanning 13 states. The company operates 14 production facilities encompassing over 1,000,000 square feet of cultivation capacity. Beyond the MÜV banner, Verano delivers products and services under complementary brands including Zen Leaf™ dispensaries and consumer-facing product lines such as Verano™, Savvy™, BITS™, Encore™, and Avexia™. This multi-brand architecture enables market segmentation and demographic targeting across diverse consumer preferences and geographic regions.