Fetch Rewards Secures $240M Funding, Edges Closer to IPO With Unicorn Valuation

The Consumer Rewards Giant Just Crossed Another Major Milestone

Fetch Rewards, America’s leading consumer-rewards application, just announced a massive $240 million capital injection in a funding round that valued the company above $2.5 billion. This latest raise marks a significant leap forward and keeps the startup firmly on track for a potential public offering down the line.

The investment was spearheaded by Hamilton Lane, a major private markets investment firm (NASDAQ: HLNE), alongside prominent backers including Archer Venture Capital, NielsenIQ, TelevisaUnivision, and continued support from SoftBank Vision Fund 2, ICONIQ Growth, DST Global, Greycroft, Gaingels, and Headline. Combined with previous rounds, Fetch Rewards has now accumulated over $500 million in total funding.

Why This Round Matters: The Numbers Tell The Story

The raw metrics underscore Fetch’s dominance in the rewards space:

• 13 million active users generating tangible engagement across the platform
• 2 billion receipts submitted cumulatively, reflecting massive consumer participation
• $340 million in total rewards distributed to users
• 500+ global brands integrated into the loyalty ecosystem
• $100 billion in annualized GMV (gross merchandise value), placing Fetch on par with America’s seventh-largest retailer by this metric

Wes Schroll, CEO and Founder, emphasized that the fresh capital will accelerate growth while enhancing real-time brand insights: “This capital will allow us to accelerate and scale, while also focusing on delivering best-in-class, real-time control and insights for brands.”

Strategic Partnerships Signal Expansion Plans

This funding cycle introduced two major strategic partnerships. TelevisaUnivision, the world’s largest Spanish-language media company, is collaborating with Fetch to launch Fetch Español, a dedicated Spanish-language rewards app—a move that strengthens Fetch’s grip on the Hispanic consumer segment.

Meanwhile, NielsenIQ, a recognized leader in consumer data analytics, will partner with Fetch to develop enhanced product capabilities. The collaboration allows both companies to deliver deeper consumer insights to their mutual clients across retail and brand ecosystems.

The Path Forward

By capturing purchase data in real-time across every transaction type—groceries, restaurants, online purchases, retail—Fetch has built what may be the most precise ROI measurement tool available to brands today. The new funding will accelerate this competitive advantage while doubling down on consumer relationships and brand loyalty initiatives.

Jeffrey Armbrister, Global Head of Direct Equity Investments at Hamilton Lane, stated: “Fetch has transformed the consumer-rewards space and has emerged as a leader in the category, and we believe there’s still a significant growth opportunity ahead.”

As Fetch Rewards continues scaling toward a potential IPO, the company’s ability to blend consumer engagement with actionable brand intelligence positions it as a transformative force in digital marketing.