How Samsung and Sprinklr Are Transforming Retail Through Real-Time Digital Integration

The retail landscape is undergoing a significant shift. Today’s consumers expect seamless, personalized shopping experiences powered by up-to-the-minute information—from product reviews to live promotions. To meet this demand, Samsung and Sprinklr have joined forces in a strategic collaboration that’s reshaping how brands interact with shoppers at the point of sale.

The Core Challenge: Fragmented Retail Data

For years, retailers have struggled with a critical bottleneck: managing content across dozens of channels while keeping in-store displays updated. Marketing teams juggle social media posts, customer reviews, promotional content, and inventory updates across 30+ digital and social platforms. Traditional signage systems couldn’t keep pace. The result? Outdated messaging, missed engagement opportunities, and a disconnect between online and offline customer experiences.

The Solution: Unified Platform Meets Smart Hardware

Sprinklr’s Unified-CXM platform—which serves over 1,000 enterprises worldwide, including more than half of the Fortune 100—now integrates directly with Samsung’s industry-leading commercial displays and SMART Signage solutions. This partnership enables retailers to pull real-time content from multiple channels and push it instantly to in-store screens, all managed remotely.

Think of it as a control center for retail. Store managers can update messaging, launch promotions, and respond to customer sentiment without leaving their office. Brands like The Honest Worm and Duck Donuts are already leveraging this integration to deliver hyper-relevant content to shoppers as they browse.

What This Means for Retailers

The practical implications are substantial. Instead of managing separate systems for digital signage and social media strategy, retailers now have a unified approach. Samsung handles the hardware excellence—their displays are engineered for retail environments—while Sprinklr brings the AI-powered content intelligence and omnichannel orchestration.

As Parrish Chapman, Director of Enterprise Retail Sales Key Accounts at Samsung Electronics America, noted: “Shoppers form their first impression in seconds. By consolidating real-time social content, customer reviews, and promotional updates directly on Samsung displays, retailers can meet rising expectations and create meaningful brand moments.”

Doug Balut, Senior Vice President of Global Alliances at Sprinklr, added: “This partnership demonstrates how enterprises can revolutionize customer engagement by combining powerful content management with world-class display hardware. The result is differentiated stores, stronger brands, and measurable business outcomes.”

Why This Matters at Scale

Samsung has also become an official reseller of Sprinklr capabilities, expanding the reach of this integration across their vast customer base. For enterprises already investing in Samsung’s display technology, adding real-time content management is now seamless. For Sprinklr customers, Samsung’s displays become another powerful channel in their unified experience platform.

This collaboration reflects a broader trend: retail technology is consolidating around integrated, AI-enabled platforms that treat the entire customer journey—online and offline—as a connected ecosystem.

About the Players

Sprinklr is an enterprise software leader specializing in unified customer experience management. With AI at its core, the platform helps enterprises deliver consistent, personalized experiences across all customer touchpoints. Headquartered in New York City with global operations, Sprinklr works with more than 1,000 world-leading companies, including major enterprises like Microsoft, P&G, and Samsung.

Samsung Electronics America continues to set industry standards in display technology, from consumer devices to enterprise-grade commercial solutions. Samsung’s SMART Signage and Hospitality Displays are recognized globally for their innovation and reliability in retail and hospitality environments.

The integration represents a meaningful step forward in making seamless, real-time retail experiences the norm rather than the exception.