Multi-Store Gift Cards Get a Fresh Upgrade: One4all Launches With 100+ Retail Partners for 2024

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Gift cards remain America’s favorite holiday present—a 16-year trend that refuses to fade. But with so many single-store options cluttering the market, shoppers craving flexibility now have a smarter alternative: One4all, a new multi-store gift card that bridges the gap between personalized shopping and practical giving.

More Choice, Zero Compromise

What sets One4all apart isn’t just selection—it’s the philosophy behind it. The card strips away the friction of traditional gift-giving by letting recipients choose from over 100 participating brands and restaurants. Want to split your $20-$500 gift across multiple stores? Done. Prefer to convert it into digital egifts? Also possible. And unlike many competitors, One4all comes with no hidden fees and never expires, making it genuinely hassle-free.

The participating merchant roster reads like a shopping destination map: GameStop, Ulta Beauty, Bath & Body Works, Lowe’s, Outback Steakhouse, and Taco Bell headline the lineup, but the network keeps expanding.

Why Multi-Store Cards Are Winning With Gifters

According to Blackhawk Network’s research, a new breed of gift-giver is emerging—one who values thoughtfulness without overthinking. These shoppers enjoy curating experiences, take pride in presenting something meaningful, and appreciate when a gift card feels like genuine consideration rather than a consolation prize.

“Multi-store cards reflect how modern consumers actually shop,” explains the reasoning behind One4all’s U.S. debut. The card has already proven its staying power internationally, and now American retailers and consumers get access to the same flexibility that made it successful elsewhere.

Where to Grab One4all

One4all cards are rolling out both online at GiftCards.com and through major retail partners including The Fresh Grocer, Kroger, Lowe’s, Meijer, and ShopRite. You can find complete details and purchase options at giftcards.com/one for all.

The card joins Blackhawk Network’s expanding portfolio of multi-merchant solutions, sitting alongside offerings like Giving Good Cards, Happy Cards, and Choice Cards—each designed for different gifting scenarios.

One4all gift cards are issued by Pathward, N.A. (a member FDIC), connecting Blackhawk Network’s payment infrastructure with consumer choice and merchant flexibility.

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