Moonpig US Elevates Gift-Giving Experience With Integrated Gift Card Feature Inside Personalized Cards

The personalized greeting card market continues to evolve as consumers seek more meaningful and thoughtful ways to celebrate life’s milestones. Moonpig US, the pioneering online platform known for revolutionizing greeting card customization, has tapped into this growing demand by introducing an innovative addition to its service: gift cards that print directly within personalized cards.

Bridging Two Traditions: Cards Meet Practical Gifting

Operating in a thriving $19+ billion global greeting card industry, Moonpig US is modernizing an age-old tradition by combining sentimental card-giving with contemporary gift preferences. The new gift card integration allows customers to embed vouchers from popular retailers—including Cheesecake Factory, Sephora, Macy’s, Barnes & Noble, Build-a-Bear, Roblox, and DoorDash—seamlessly into their card designs during the creation process.

This timing proves strategic, with Mother’s Day serving as the perfect occasion to showcase how a single card can deliver both emotional connection and practical value. Customers now have the flexibility to personalize every element of their gift-giving experience without needing to separately purchase or enclose physical gift cards.

Market Momentum Behind Personalized Gifting

Recent consumer trends reveal a pronounced shift toward individualized expressions of care, particularly among Millennial and Gen Z demographics. The demand for bespoke greeting cards has surged as people increasingly prioritize authentic, tailored messages over generic alternatives. Moonpig US capitalizes on this momentum by continuously enhancing its platform with features that cater to this preference.

Beyond gift card integration, the platform supports audio messaging, video messaging, and collaborative group cards—each designed to deepen the personal connection between sender and recipient. These layered customization options transform a simple card into a multimedia experience.

Creating Moments, One Card at a Time

The Moonpig US card creation process combines intuitive design tools with extensive personalization capabilities. Users can incorporate photographs, handwritten-style messages, curated design templates, and now, embedded gift cards—all within a few clicks. With pricing starting at just $4.99, accessible personalization no longer requires premium pricing.

The platform’s competitive advantage lies in its seamless delivery: cards can arrive as soon as the next day, enabling last-minute gift-givers and planners alike to meet any occasion with thoughtfulness and immediacy.

Making an Entrance: The Mother’s Day Launch

To celebrate this product expansion and attract new users to Moonpig US, the company is offering a promotional incentive: new customers receive a complimentary standard card (gift card not required) by entering code USLAUNCH at checkout. The promotion runs through April 14, 2024, providing a low-risk opportunity for first-time users to experience the platform’s capabilities.

Since its establishment in 2000, Moonpig has maintained leadership in the U.K. personalized card market before expanding internationally. The U.S. launch represents a significant growth chapter, bringing its technology-driven approach to American consumers who are hungry for more intimate, customizable ways to celebrate relationships and occasions that matter most.

For more details, visit moonpig.com/us or connect on Instagram @moonpigusa.