Crypto surprisingly outperforms Web2 in certain dimensions? That's quite interesting.



Looking at the current Crypto ecosystem, teams are like crazy, pouring all their skill points into "storytelling." Storytelling has become the primary productivity.

Take stablecoin public chains as an example. Plasma and Stable are two chains, with almost no difference in core logic, and under the concept of Tether, the background is also similar. So what happened? Plasma reached a peak market cap of 16 billion USD, while Stable only managed 2 billion. The same thing, but the market response is actually 8 times different.

This is not a technical issue; essentially, it's about who can tell a more compelling story. This phenomenon is quite painful and worth pondering.
XPL10.3%
STABLE-0.74%
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GateUser-6bc33122vip
· 5h ago
A good story really can change fate, Plasma's marketing team is indeed awesome. Wait, this logic doesn't add up. Is the market cap really 8 times lower just because of storytelling? Ultimately, it still depends on who can persuade the big investors' money. Crypto is like this; technology is the least valuable. This analysis is a bit extreme, but I think something is missing... liquidity? Storytelling is the primary productivity, then I should go learn copywriting.
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GateUser-00be86fcvip
· 5h ago
Speaking genuinely, the ability to tell stories is more valuable than coding. The comparison between Plasma and Stable is excellent; the same thing is artificially made 8 times worse, which is quite frightening upon closer inspection. But to be honest, Web2 is the same; the tricks have long been played out. Strong storytelling ability = strong market capitalization; this formula is hardcoded in crypto. This is the real "technology," haha.
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GasFeeCryvip
· 5h ago
A good story can really help you earn a living.
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GateUser-ccc36bc5vip
· 5h ago
Speaking of which, this story is just too incredible. Can a broken story really support an 8x market cap difference? Wait, so our entire circle is just playing word games? That Plasma marketing campaign was really fierce. Stable needs to reflect seriously. Damn, no wonder so many project teams are desperately looking for copywriters. Telling stories is just as valuable as technical skills, even more valuable— is that true? The market is really just betting on personas and narratives; technology has become a side dish.
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MoonMathMagicvip
· 5h ago
Telling stories beats technology, this is the real truth in the crypto world At the end of the day, marketing is king. Good technology is useless The hype around Plasma was indeed intense, Stable was completely beaten A good story is worth much more than good code That's why some projects can siphon funds, while others can only wait in vain
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