The operational approach of a certain emerging on-chain project is quite intriguing. Essentially, it is building a financial interaction platform, but it is packaged like an amusement park with a particularly thoughtful entrance design.

First is the "painless" onboarding process. It starts from essential scenarios like users' New Year plans and daily check-ins. The actual demand exists, and the participation threshold is nearly zero. On-chain interactions are not about forced sales but occur naturally as users achieve their goals—this is the cleverest growth strategy.

Second is the addictive operational rhythm. Instead of one-time tasks, it adopts a seasonal system with a clear purpose: to encourage users to return regularly. Each season forces users to re-understand the rules and participate repeatedly. This repetition itself helps shape user habits. As rules are repeatedly understood, habits are unconsciously formed.

Finally, it emphasizes trust-building beforehand. It begins by connecting through shared interests, using meme culture as an emotional bond to reduce unfamiliarity— the stronger the foundation of trust, the lower the resistance to subsequent financial interactions. This logical chain is designed with great finesse.