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Doing transactions and selling products, what truly moves people has never been flowery words, but those hard-to-fake "hard signals."
When information asymmetry exists, market participants' choices are actually quite simple:
**Verifiable** — Third parties can genuinely verify, not just one-sided promotion
**Costly** — The cost of faking is evident, making deception unprofitable
**Instantly understandable** — No need to think hard; it can be intuitively compared
Here's a real-world example: a user gets stung by a bee and their face swells. This photo is more convincing than a hundred repetitions of "Our products are absolutely natural and harmless." Real events are the strongest endorsement.
So, if you want to build market trust, don't just talk. Design your costs — third-party testing and certification, complete traceability chain, willingness to gamble on results, unconditional return and exchange policies. These are the true reasons customers will place orders.