Hotel Stock Investment 2025: A Guide for Thai Investors

Last year, the hotel industry experienced significant volatility due to structural changes, more diverse traveler behaviors, and sustainable travel trends. This has led hotel stocks to become one of the attractive investment opportunities in the upcoming 2568.

Where to trade and sell hotel stocks?

Thai investors have several channels to participate in the hotel stock market:

Stock Exchange of Thailand (SET): The most convenient option. Open an account with a securities company and trade listed stocks on the Thai market. The advantage is no concern about exchange rates, relatively low fees, but the selection of hotel stocks is limited.

Mutual Funds: An option for those who want professional management of their investment portfolios. It offers automatic diversification but management fees are higher.

Trading via Platforms: A modern investment method that allows trading foreign stocks and various other assets. It offers flexibility in opening and closing positions but carries higher risks due to leverage.

Key factors in analyzing hotel stocks

Financial Status: Check historical revenue and growth trends. Analyze profit margins and debt-to-equity ratios to assess financial stability.

Important Hotel Metrics:

• Occupancy Rate (Occupancy Rate): Rooms occupied throughout the day
• Average Daily Rate (ADR): Average price per room
• Revenue Per Available Room (RevPAR): The most comprehensive indicator

Management Quality: Study the track record of executives and the company’s long-term strategies.

External Market Factors: Monitor global tourism trends, economic conditions, government tourism promotion policies, and political situations.

Adaptability: Companies that can adapt to changing circumstances are more likely to succeed.

8 key hotel stocks to watch

Thai Companies

MINT - Minor International
Invests in hotel chains and food businesses worldwide. Offers a diverse range of brands from premium to mid-range. In 2024, reported a net profit of 7,750.22 million baht, up 43.37%, driven by hotels with continuously increasing RevPAR. Current price: 28.25 THB, P/E 20.85x.

AWC - Asset World Corporation
Mainly owns hotel properties in Thailand, serving high-demand MICE groups. Develops real estate to support growth. Current price: 2.96 THB, P/E 16.19x. Notable for comprehensive property management.

CENTEL - Central Plaza Hotel
Strong in hotel and food businesses, with premium and mid-range brands located in key tourist destinations. Announced a 19,000 million baht investment plan over 3 years. In 2024, will open 9 new hotels, with expected revenue of 15,000 million baht by year-end, growing 23%. Current price: 33.00 THB, P/E 25.22x.

ERW - The Erawan Group
Extensive hotel network across Thailand, offering various types and price ranges. Benefits from growth in domestic tourism. November demand improved, especially in MICE activities. Current price: 3.24 THB, P/E 12.67x.

SHR - S Hotel & Resort
Focuses on luxury experiences beyond general stays. Located in major tourist destinations in Thailand and abroad. Q4/67 is expected to be strong. Renovation of SAii Laguna Phuket completed quickly. SO/Maldives hotel enters peak season. Current price: 2.16 THB, P/E 58.49x.

Foreign Companies

MAR - Marriott International
A top-tier global hotel network, managing, investing in, and owning comprehensive hospitality businesses. Leading brands include Marriott, Ritz-Carlton, Sheraton. Invests in technology and service experience. Current price: 280 USD, P/E 32.52x.

HLT - Hilton Worldwide Holdings
A multinational company specializing in hotel management and franchising worldwide. Extensive network, continuous market expansion, high customer satisfaction, flexible business model. Current price: 258 USD, P/E 42.09x.

WH - Wyndham Hotels & Resorts
Focuses on budget and mid-range markets with a vast number of properties. Diverse brands worldwide. Grows through franchise expansion and management improvements. Current price: 104 USD, P/E 29.03x.

Summary of the 2568 outlook

This year presents a positive outlook for hotel stocks both domestically and internationally, supported by the recovery of global tourism, government tourism promotion policies, and the return of international travelers.

However, investors should be aware of risks from global economic volatility, political situations, unforeseen events, and exchange rate fluctuations. Regularly follow reliable news sources and monitor the financial performance of hotel companies to enhance investment confidence.