TikTok in 2025: 15 Practical Strategies to Build Consistent Income on the Platform

TikTok’s trajectory as a revenue-generating tool is impressive. What started as a short video app has evolved into a robust monetization ecosystem, attracting Brazilians seeking to turn content into cash flow. The most frequently asked question is: what is the best way to make money on TikTok? The answer is: there are multiple paths, from simple activities like completing daily tasks and participating in incentive programs, to sophisticated strategies involving affiliate marketing, commercial partnerships, creating your own stores, and participating in creator reward programs. This article maps out the 15 main ways to monetize on the platform in 2025, explores growth acceleration, and details official prerequisites.

Monetization Layers: From Beginner to Professional Creator

TikTok monetization operates in different layers, allowing users without followers to earn from day one, and established creators with an audience to amplify their income.

Direct reward programs and simple tasks

TikTok Bonus represents the most accessible entry point. This program rewards completing specific actions within the app with rubies, the virtual currency that can be converted into real money. The mechanics are simple: each task accumulates rubies, and TikTok pays R$ 1 for every 10,000 rubies earned. Missions include watching videos within the app, returning daily to the platform, and using recommended audio tracks.

The invitation system complements this strategy. When you share your referral link (valid for 10 days) and a friend registers, both are rewarded. The new user immediately receives R$ 10, while you earn R$ 2. If this invitee watches 30 minutes daily for a week, your total earnings can reach R$ 190. During promotional periods, these amounts increase significantly.

Various daily tasks generate rubies continuously: viewing content for specific periods, sharing posts, applying coupons, posting videos with highlighted audio, and watching ads. Each action contributes to the accumulation of convertible rubies.

Virtual gifts: monetization via engagement

Followers can send virtual gifts (rubies and diamonds) during live streams or within regular videos, creating direct revenue based on community engagement.

Prerequisites vary depending on the context:

• To go live: be 16+ years old and have 1,000 followers
• To receive gifts: be 18+ years old
• To receive gifts on regular videos: accumulate 100,000 followers

These gifts are convertible into real money, and creators with loyal communities can generate significant income solely through this modality.

Intermediate Strategies: Partnerships and Sponsored Content

Sponsored content and marketplace

Engaged creators can establish direct partnerships with brands. To be eligible at this level:

• Maintain more than 10,000 followers
• Post regularly
• Demonstrate good engagement rate

Sponsored videos must clearly indicate the partnership with the hashtag #ad. The values per sponsored post vary widely depending on audience size:

• Nano creators (up to 10,000 followers): R$ 100 to R$ 500 per video
• Micro creators (10k to 100k): R$ 500 to R$ 2,500
• Mid-tier creators (100k to 500k): R$ 2,500 to R$ 10,000
• Macro creators (500k to 1M): R$ 10,000 to R$ 25,000
• Mega creators (1M+): over R$ 25,000 per sponsored post

The TikTok Creator Marketplace functions as the official platform connecting brands and influencers, offering paid campaign proposals based on the creator’s profile and audience.

Official reward programs

The TikTok Creativity Program rewards videos longer than 1 minute, evaluating criteria such as originality, viewer retention, content quality, and qualified views. Mandatory requirements:

• 18+ years old
• More than 10,000 followers
• 100% original content with +1 minute duration
• 100,000 views accumulated in the previous 30 days

The TikTok Creator Fund follows similar criteria, distributing a portion of a fund to qualified creators based on views and engagement.

Advanced Strategies: Diversified Monetization

Affiliate marketing and own sales

Creators can promote products from partner brands and earn commissions on each sale made through personalized links. This modality requires 10,000 followers and integrates well with own stores and bio links, representing one of the most profitable strategies for engaged audiences.

TikTok Shop offers a direct sales channel. Creators can showcase products, demonstrate real usage, direct viewers to their stores, and insert sales links in videos, generating revenue through authentic demonstrations and commercial storytelling.

Specialized services and consulting

Consultants, coaches, designers, teachers, and freelancers use TikTok as a client acquisition channel, offering their specialized services to the community. Similarly, TikTok experts provide consulting for brands and small businesses on account management, growth strategies, content production, and platform presence.

Niches without face exposure

Accounts specialized in creative editing, engaging storytelling, and specific niches (mystery, horror, curiosities, news, education) can monetize without showing their face, opening possibilities for those who prefer not to expose themselves personally.

Accelerated Growth Architecture

Algorithm principles

TikTok prioritizes originality, consistent posting, audience retention, strategic use of trending audios, and rapid engagement within the first 2 hours after posting.

Recommended practices

• Post consistently (1–4 videos/day) to maintain visibility
• Incorporate trending music and trends naturally without forcing context
• Invest in dynamic editing and strong storytelling from the first seconds
• Use strategic hashtags combining niche + trends
• Keep profile optimized with clear bio and consistent visual identity
• Collaborate with creators in the same segment to amplify reach
• Go live regularly to strengthen community
• Prioritize technical quality (lighting, professional audio, impactful openings)

Optimized schedule

Best times to post during the week:

• Monday: 5 PM
• Tuesday: 10 AM–1 PM
• Wednesday: 4 PM–6 PM
• Thursday: 7 AM–9 AM
• Friday: 4 PM–6 PM
• Saturday: 10 AM–7 PM
• Sunday: 9 AM–12 PM

Performance analysis

The TikTok Analytics provides essential metrics for continuous optimization: retention rate, average viewing time, follower growth speed, and traffic source identification. These data guide decisions on format, timing, and content type.

Real earnings projection

TikTok’s revenue potential directly correlates with the combination of monetization sources. Creators who integrate affiliate marketing, TikTok Shop, own sales, creator reward programs, commercial partnerships, and sponsored posts achieve higher profit potential.

Unlike TikTok Bonus or daily tasks (which generate sporadic income), these combined modalities create a predictable revenue flow—especially when a consolidated and engaged community is available.

TikTok Shop deserves special mention: creators skilled in product demonstrations, persuasive storytelling, and commercial live streams can generate dozens or even hundreds of sales daily, exponentially multiplying monthly revenue.

Roadmap for Beginners

For those starting from zero, combining consistency + authenticity + data analysis is the most direct path to turning TikTok into a sustainable and growing income source. Regular posting, investing in genuine content, studying metrics, and adapting strategies based on performance ensure accelerated progression from beginner to professional monetization.