From a Chinese blessing to billions in trading volume: The power game under the Meme coin frenzy

The Magical Moment of Meme Coins

The crypto world is never short of magical moments. No whitepapers, no tech, no applications—just a cultural meme, and within days, it can trigger a market cap of hundreds of millions of dollars. It sounds crazy, but in October 2025 on BSC, this storm truly unfolded.

Unlike the previous wild growth from the bottom up, this round saw Binance suddenly appear among the participants. From He Yi’s Chinese blessings, to founders’ frequent interactions, to the launch of official platforms—behind the apparent chaos, cultural resonance and capital power sparked unexpected chemical reactions. This is not an accidental explosion but a collision of top-down design and grassroots enthusiasm.

When “Binance Life” emerged out of nowhere, when on-chain trading volume skyrocketed to $6 billion within days, and tens of thousands of new players flooded in—we saw not just another speculative frenzy but a textbook example of the crypto power game.

How a Single Phrase Can Spark a Frenzy

On October 4, He Yi replied to a post in Chinese: “Wish you hold BNB, open a Binance account, live the Binance life.” This seemingly joking blessing precisely hit the nerve of the Chinese crypto community.

Almost simultaneously, the Meme coin “Binance Life” was born. The community’s reaction was astonishing—they saw more than just a cultural meme; they saw a clear roadmap for listing tokens. A wealth effect template circulated: from community hype → founder interaction → listing on a major exchange → launching derivative markets → entering futures trading → finally landing on spot trading. This “listing ladder” became every BSC Meme coin founder’s ultimate dream.

The real ignition came from further founder interactions. On October 6, CZ responded to a tweet about “Binance Life”—the community interpreted this as “double founder endorsement,” and FOMO began to ferment. On October 7, “Binance Life” was listed on a major exchange, and the market went completely crazy. This proved that the “listing ladder” was not just wishful thinking but a feasible path.

The most critical signal appeared on October 8. The founder announced the arrival of the “BNB Meme Season”—a clear directive from the top that spread the frenzy from a single project to the entire ecosystem.

On-chain data witnessed this madness: BNB Chain DEX daily trading volume surged to $6.05 billion, attracting over 100,000 new traders. According to on-chain analysis, nearly 70% of early participants made profits. This high profitability created a strong positive feedback loop—more and more people believed “this time is different.”

The Star Project at the Center Stage

To understand the secret of this Meme coin’s success, we need to closely examine the projects that went viral.

“Binance Life” was straightforward: believe in Binance, win in life. This slogan resonated with countless Binance users’ shared dream—achieving financial freedom through trading. Its narrative rooted in emotional resonance within the global Chinese-speaking community, which holds a significant portion of Binance’s user base.

The peak data was staggering. Market cap exceeded $524 million, and stories of “from $1,000 to $1 million” flooded social media. Someone invested 5 BNB and ended up worth $1.6 million—this wealth myth pushed market FOMO to the extreme.

If “Binance Life” relied on cultural storytelling, then Giggle ($GIGGLE) pioneered a new purpose-driven Meme paradigm. Its positioning was clear: a Meme coin combining “charity + education.” Giggle linked itself to a charitable education project, with a smart contract that automatically deducts 5% transaction tax, converts it to BNB, and donates it to fund free education for children worldwide.

The narrative of “Invest for Good” quickly gained recognition. Giggle successfully raised over $11 million for charity, and its market performance was outstanding. The price once soared close to $170, setting a new high, with a market cap surpassing $157 million.

However, Giggle’s path was not smooth. In September 2025, its official Twitter account was suspected to be hacked, triggering market panic. This security incident caused a sharp decline in price and market cap, dropping from $35 million to below $8 million. This setback highlighted the risks of Meme projects’ dependence on centralized social channels.

Nevertheless, Giggle proved one thing: Meme coins can carry value beyond speculation. By integrating with real-world philanthropy, it built a more lasting community consensus.

Guiding the Ecosystem Participants

Faced with on-chain frenzy, the ecosystem chose a smart approach: not suppression, but guidance. The Meme platform launched is essentially an attempt to incorporate chaotic Meme coin issuance into an official system.

This platform integrates proven BSC technology and is designed with a structured three-phase process:

Initial Phase: Open only to KYC-verified wallet users without private keys; tokens are non-transferable; price follows a bonding curve model.

Confirmation Phase: Continues to restrict to non-private key users, building momentum for public issuance.

Migration Phase: When the token’s market cap reaches $1 million, liquidity is migrated to a DEX platform, making tokens fully tradable and open to all users.

This mechanism is backed by strategic considerations. First, by tying early opportunities to non-private key wallets, it strongly promotes Web3 wallet adoption. Second, it directly responds to permissionless platforms, aiming to provide a safer, regulated alternative and keep users and liquidity within the ecosystem.

Most importantly, this platform provides an official entry point and filtering mechanism for the “listing ladder.” It seamlessly connects users’ CEX identities with on-chain activity, enabling the ecosystem to observe user behavior with unprecedented precision and identify the next gold mine.

The results are immediate. Within the first hour of launch, 635 new tokens were created. The first project’s market cap soared to nearly $170 million, demonstrating the platform’s powerful ability to guide retail capital.

Survival Rules Every Player Must Know

This feast is full of temptation but also fraught with traps.

On one hand, the potential for exponential growth creates incredible wealth myths. Some traders turned over $5,000 into over $2 million in 40 minutes, achieving a 410x return. But on the other hand, the huge profit potential comes with equally extreme risks. Meme coin prices are entirely driven by market sentiment, and their value can collapse just as fast as they rise.

In this high-risk casino, danger lurks everywhere. Rug pulls, smart contract bugs, market manipulation are common. Projects may dump and run, backdoors in code can lead to theft, whales can dump at any time to harvest retail investors. Therefore, investors must establish their own survival rules.

A thorough due diligence checklist is essential. Before investing, scrutinize on-chain data: Are token holdings concentrated? Is liquidity locked? Are there suspicious large transfers? Also, gauge community engagement—are the interactions genuine or bot-driven? The quality of the narrative is equally important—does the project story have substance? Careful evaluation is needed.

Most importantly, strictly adhere to risk discipline. Only invest what you can afford to lose—that’s the iron law of speculation. Set clear take-profit and stop-loss points; don’t ignore risk signals out of greed. Never go all-in on a single project; diversification may reduce returns but significantly improves survival chances. Remember, preserving your principal is more important than chasing quick gains.

Final Words

This frenzy triggered by a Chinese blessing showcases the unique charm of the crypto world: a cultural meme can create hundreds of millions of dollars in market cap within days, and a single tweet can change countless lives. But remember, the real winners are not the luckiest but those who see the rules clearly, control risks, and stay rational.

When others are driven by FOMO, stay calm. When the market panics, spot the opportunity, and stick to your trading discipline—this is the only rule to survive in this performance of opportunity and risk. Your choices will determine whether you become the hero of wealth creation or just a background character in someone else’s story.