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How Justin Bieber Lost $1.6M on Bored Apes (in One Year)

Remember when celebs were flexing NFTs like they were the future? Yeah, about that…

Justin Bieber jumped into the Bored Ape Yacht Club (BAYC) hype back in January 2022, dropping serious cash:

  • Ape #3001: 500 ETH (~$1.3M at the time)
  • Ape #3850: 166 ETH (~$470K)

Total investment: ~$1.77M

Fast forward to today? His two apes are now worth around $117K combined. That’s a 93% loss in less than 2 years. Ouch.

What happened? BAYC peaked in April 2022 with a floor price of 153 ETH and $1.4B+ market cap. Now? The floor’s sitting at just 31.4 ETH. The entire collection has bled 97% of its value.

Here’s the tea: Bieber wasn’t alone. Snoop Dogg, Drake, and Eminem all jumped in too—and they all invested in MoonPay, the crypto company that lets you buy NFTs with regular money. Some Twitter detectives claimed MoonPay used these celebs as walking billboards to pump BAYC’s value. One user posted: “Justin Bieber got this NFT from MoonPay as a marketing tactic so they could use his influence to inflate their scam’s value.”

The NFT market overall got wrecked. Trading volume tanked 50% in June alone.

The lesson? Even when A-listers are shilling it, that doesn’t mean it’s a good investment.

ETH-1.17%
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