Gate launches new domain and releases new Logo, fully upgrading to a new generation exchange

A well-known cryptocurrency exchange has officially announced the launch of a new international domain name, along with the release of a new logo. This move aims to unify brand recognition, enhance global influence, and build user trust, marking the platform's official entry into a new stage of development. This initiative not only continues the brand upgrade narrative coinciding with the platform's twelfth anniversary but also aligns closely with the vision of "next-generation super unicorn exchange" proposed at its recent 12th anniversary global gala in Dubai, showcasing a critical leap from leading to guiding, and from technological innovation to deepening global strategies.

The platform has previously adopted a new Chinese name "Gate", symbolizing the opening for global users to access the future of cryptocurrency. This unified renewal of the domain name and logo not only showcases the brand's cultural inclusivity but also heralds a new chapter in the platform's efforts to connect global users and build a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the cryptocurrency industry, the platform has been focused on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served over 23 million users worldwide, supporting spot, contract, leverage, and wealth management trading for more than 3,800 cryptocurrencies, ranking among the top globally in terms of comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the platform's total reserves exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand refresh not only achieves a qualitative leap in the visual aspect, but the newly adopted domain name also represents a key step in the platform's globalization communication strategy. The domain name is concise and powerful, with high recognition, and possesses global applicability, which helps to enhance users' awareness, professionalism, and trust in the platform. The new logo, with a more modern and minimalist design language, conveys the core concept of "trust-based, technology-driven, and constantly evolving," symbolizing the platform's comprehensive upgrade in the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly use the new brand to achieve integrated global branding, further consolidating its professional image and international influence as a top-tier exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies the platform's grander strategic vision. On April 30th, the platform held a global celebration event for its 12th anniversary in Dubai, where the founder and CEO first proposed the development vision of building the "next generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-Driven: Leading the upgrade of global digital asset trading experience through continuous product iterations and breakthroughs in underlying technology;
• Global Compliance: Build a compliant operation network based on licenses and regulatory authorizations from multiple locations around the world, establishing industry credibility;
• Ecological Integration: Centered around trading, expand diverse businesses such as Web3, infrastructure, and investment, to build a closed-loop ecological system.

The platform aims to continuously promote the construction of "professional, safe, and open" products and ecosystems, becoming the infrastructure platform for the development of the global digital economy, and providing trustworthy digital asset services for global users aimed at the future.

Global Compliance Landscape: Extensive Layout, Blossoming in Multiple Points

The group places a high value on "compliance first" and continues to expand its global compliance map. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliant position in the Asia-Pacific region. Recently, the group's entity obtained a VASP license under the regulation and supervision in Dubai, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users. This marks a key step in its expansion into the Middle East and global markets and demonstrates its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision for global users. In the future, the platform will continue to adhere to a user-first, technology-driven, and globally compliant development path, working hand in hand with global users, developers, and partners to jointly usher in a secure, open, and sustainable crypto future.