Solana Foundation 2025 Marketing Strategy

Solana is dedicated to enabling global internet users to participate in capital markets. With just the installation of a digital wallet or application, a few clicks can lead to a globalized capital market where physical assets, currencies, and cultural elements can be digitized.

The importance of this vision lies in that it lays the foundation for creating an inclusive asset ownership system. Anyone with internet access can hold global assets anytime and anywhere, including company shares, real estate, commodities, and even cultural symbols. High-performance blockchains are not only meant to establish a decentralized stock exchange but also to create an internet-native global capital market, achieving broader participation, lower latency, and global liquidity sharing.

Currently, only about 15% of the global population can participate in the U.S. capital markets, while capital markets in other countries often lack liquidity, have high entry barriers, and low settlement efficiency. In contrast, the cryptocurrency market has higher accessibility and liquidity, with trading volumes even surpassing Nasdaq and the New York Stock Exchange during peak periods. This provides us with the opportunity to build the best capital market on the internet.

In the future, companies will go public directly on the internet, targeting over 1 billion investors holding private keys. This is not limited to stocks, but also includes all valuable asset classes, cultural symbols, and concepts.

To accelerate the realization of this vision, the Solana ecosystem has adopted the F.A.T. protocol engineering strategy, focusing on Founders(, Applications), and Tokenization(. In 2024, Solana's market share of transaction fees grew by 1,489%, reaching 12%, which is an important indicator of the ecosystem's activity and overall health.

![Solana Foundation Marketing Memo: Core Interpretation and Implementation of the F.A.T. Principle])https://img-cdn.gateio.im/webp-social/moments-9da012537e43f8fdd54f63572d8974d5.webp(

F = Founder, not just limited to developers

Now, determined entrepreneurs only need a network cable to quickly grow from a garage startup to a company valued at billions of dollars. For example:

1. tensor: Two Canadian founders, company valuation of 445 million USD.
2. pump.fun: UK team, achieved $155 million in transaction fees within 8 months.
3. birdeye: Headquartered in Vietnam, the number of users reached 24 million in 2024.

The colosseum hackathon is the largest talent discovery and training program in the cryptocurrency field, with participants having collectively raised $650 million. This is thanks to the support of a scalable ecosystem, including superteam hubs, shipyard workspaces, and Solana turbine accelerators.

![Solana Foundation Marketing Memo: Core Interpretation and Implementation of the F.A.T. Principle])https://img-cdn.gateio.im/webp-social/moments-d2e45abbe54d7eefac6e0df4e67db527.webp(

A = Application, not just limited to infrastructure

The Solana ecosystem prioritizes products that meet the actual needs of users. In October 2024, application revenue reached 73 million USD, a year-on-year increase of 185 times, leading all blockchain networks. 74% of the funds within the ecosystem flowed towards applications because the founders followed user demand.

Solana believes that the revenue generated by on-chain GDP) applications is a key indicator of the protocol's long-term success. When application revenue exceeds the base layer, it indicates that the protocol layer has reached product-market fit.

T = Tokenization, not limited to TVL

Solana is committed to becoming the best platform for issuing internet assets. In the past 6 months, 2.6 million tokens have been issued on Solana, accounting for 78% of the total across all blockchains. In addition to meme tokens, it also includes:

• The treasury balance doubled to $134 million.
• Stablecoin growth increased by 120% to approximately $4 billion
• 4.2 thousand physical asset tokens
• 190 million digital collectibles
• Over 1 million Helium hotspots

With the adoption of tools and regulatory follow-up, tokenization will accelerate development and ultimately form a globally accessible asset ledger.

The various components of the F.A.T. strategy mutually promote each other: more founders launch products, more products attract users, more users drive capital tokenization, and more capital attracts more founders. In just the third quarter of 2024, the Solana native team raised $178 million.

Continuous Optimization at the Protocol Level

The teams focused on the core protocol ( such as Anza, Jump, Jito, etc. ) are working hard every day to improve performance and optimize user experience, enhancing the performance and capacity of the Solana base layer by pushing the limits of hardware and software. Increasing bandwidth and reducing latency are key strategies for Solana, highlighting its ongoing commitment to the construction of practical infrastructure.

The Solana ecosystem emphasizes a strong yet pragmatic product culture, continuously making trade-offs to launch and iterate products in the real world to find the best fit. This culture attracts practitioners rather than being limited to academics. As the ecosystem continues to grow, this adaptable culture should be maintained rather than becoming complacent due to temporary success.

The foundation's marketing activities will support these core pillars through various events and content, celebrating outstanding founders, applications, and tokenization projects, while each team continues to work on enhancing Solana's speed and performance. Additionally, given that innovation revival seems to be unfolding in the United States, Solana will also refocus on the U.S. market.