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Apple executives are considering acquiring AI startup Perplexity
Apple Inc. executives have reportedly held internal talks about a potential bid to acquire AI startup Perplexity. The discussions are in early stages and have not involved Perplexity’s management.
Adrian Perica, Apple’s head of mergers and acquisitions, reportedly raised the idea with services chief Eddy Cue and top artificial intelligence decision-makers at the company. Bloomberg reports that the tech giant plans to integrate AI-driven search tools, like those offered by Perplexity, into its Safari browser. 
Perplexity acquisition could be the largest-ever 
Perplexity recently closed a funding round that valued it at $14 billion. A deal approaching that value would be Apple’s largest acquisition to date, surpassing its $3 billion purchase of Beats Electronics in 2014. The company also made billion-dollar deals with Intel’s modem unit and Chinese ride-hailing platform DiDi.
Bloomberg reported Friday that Meta Platforms had earlier tried to acquire Perplexity but failed to secure a deal. After that failed attempt, Meta acquired a 49% stake in Scale AI for $14.3 billion to build a “superintelligence” AI team. Scale co-founder Alexandr Wang is now part of that initiative.
Meta has reportedly been in advanced talks to hire Daniel Gross, co-founder of Safe Superintelligence Inc., while Apple is making efforts to persuade him to join its team. 

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