US President Donald Trump is preparing to take action regarding Cryptocurrency again! Here is what is known about the new initiative.

It is reported that U.S. President Donald Trump is diving into the depths of the crypto world with a new initiative: a Trump-branded real estate game powered by blockchain technology. According to two sources close to the matter, the upcoming game will have a Monopoly-style vibe that reflects Trump’s decades-long interest in the iconic board game.

Trump's fascination with Monopoly dates back to 1989, when he released Trump The Game, a real estate-themed board game that mimicked Monopoly. In 2006, he even considered developing a reality show inspired by the game. Trump once told the New York Post, "I've always thought Monopoly was a great game."

The latest crypto-based game, described as a change in the MONOPOLY GO! game by a source, is reported to allow players to earn in-game money by navigating a digital board and building structures in a virtual city. While the gameplay may sound familiar, Kevin Mercuri, spokesperson for Trump’s ally Bill Zanker, denied similarities with MONOPOLY GO!, but confirmed that Zanker is behind a "game" set to be released at the end of April. He stated that the Monopoly comparisons are "hearsay."

Zanker, who has long been one of Trump’s close associates, played a significant role in the president's growing list of crypto initiatives. He previously helped launch Trump-themed NFT collections and is reported to be behind the Trump memecoin project. He is also listed in public filings in connection with the memecoin-related entity FIGHT FIGHT FIGHT LLC.

In May 2024, Zanker applied to Hasbro, the producer of Monopoly, to reclaim the license for Trump The Game, but it was reported that the company no longer holds the rights to the decades-old game. A Hasbro spokesperson told Fortune that they have not granted any intellectual property licenses related to Monopoly for crypto projects associated with Donald Trump.

Trump's entry into blockchain is not limited to this. His family has a growing footprint in the crypto space, including NFT collections, a stablecoin initiative, the decentralized finance initiative World Liberty Financial, and a Bitcoin mining company co-owned by his sons Eric and Donald Jr.

The company managing Trump’s trademarks, DTTM Operations, recently applied to expand the Trump brand to additional crypto products such as NFT-based virtual clothing and a digital storefront. It remains unclear whether these applications are directly related to the upcoming game.

Critics have expressed their concerns about potential conflicts of interest, especially since Trump has recently changed his political stance to be more favorable towards crypto. His administration supported pro-crypto legislation, appointed a crypto and artificial intelligence advisor, and proposed a national Bitcoin and digital asset reserve. Eric Trump countered the criticisms by stating to Fortune that the family's involvement in crypto comes from a genuine interest. "This is something our family believes in," he said.