Franklin Templeton’s XRP ETF Launch Sets Pressure on the $2.30–$2.60 Price Range

XRP enters rapid institutional adoption as multiple major issuers roll out spot ETFs within days.

Price trades between $2.30–$2.60 as ETF accumulation creates steady demand across key levels.

Breaks above $2.70 or below $2.30 may define XRP’s next move as liquidity shifts during launches.

The XRP market prepares for a major institutional phase as Franklin Templeton, a $1.6 trillion asset manager, prepares to launch its spot XRP ETF next Tuesday, November 18 at 9:30 AM ET. The debut starts one of the fastest ETF expansions for a single digital asset.

Major Issuers Line Up for a Rapid XRP ETF Rollout

Franklin Templeton will introduce its fund under the ticker EZRP, and analysts expect strong demand from advisers who prefer long-established firms. Canary Capital entered the market first on November 13 and recorded $58 million in day-one trading volume, setting an active tone for the rollout.

Bitwise will launch its own XRP ETF on November 20 and may attract hedge funds and family offices with existing digital-asset exposure. European participation expands as 21Shares lists its product on November 21 and CoinShares follows on November 22, adding broader access.

Grayscale and WisdomTree will complete the schedule on November 25 at the New York Stock Exchange. Market expectations suggest total daily volume across all issuers may reach $150 million to $200 million by November 26.

Market Reaction, Key Levels, and ETF-Driven Purchasing Demand

XRP trades near $2.42 after pulling back from $2.60 during the first ETF debut. Traders observe a “sell-the-news” pattern that formed during earlier launches, as short-term profit-taking appeared once trading began. The market now moves between support at $2.38 and resistance at $2.60, while wider zones at $2.20 and $2.88 remain active.

Market observations show that XRP may stay between $2.30 and $2.60 during the week of new listings because each issuer may accumulate XRP to support issued shares. Analysts note that this process can create a steady flow of demand that develops as ETFs gather assets.

Moves above $2.70 may appear if inflows reduce the amount of XRP available on exchanges. A drop under $2.30 may occur if broader market conditions weaken, while a short move toward $3 may form if ETF capital enters faster than expected.

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