KuCoin's eighth anniversary brand upgrade, building trust in every transaction.

PANews reported on October 1 that the Crypto Assets trading platform KuCoin celebrates its eighth anniversary milestone and officially launches a brand image renewal, deepening its brand proposition of “Trust First. Trade Next.” This upgrade focuses on the power of trust, partnering with global brand ambassador and golf champion Adam Scott to convey the core values of safety, transparency, and Compliance. The brand film released simultaneously uses “Waves and Heritage” as an imagery, telling the story of a father and son navigating the storms together, symbolizing that KuCoin has always relied on trust as its foundation for the past eight years, accompanying users through market fluctuations and moving forward steadily. The film profoundly interprets that only with the support of trust can every exploration and innovation be more courageous and meaningful. Through this brand upgrade, KuCoin reiterates its long-term commitment to user safety and trading stability, aiming to become the most trusted trading partner for global users in the fast-evolving encryption world.