Gate Research: Unlocking the Wealth Code of Meme Coins—Lifecycle Assessment and Investment Strategies

7/19/2025, 2:49:01 AM
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This report presents a systematic, data-driven "Meme Coin Lifecycle Research Toolkit" that integrates on-chain data, community activity, and market sentiment indicators. It is designed to help investors identify key signals across different stages of a meme coin's lifecycle, manage risk proactively, and capitalize on market rotations. The toolkit also offers valuable insights for policymakers seeking to understand the evolutionary logic and potential systemic risks of such assets. The report outlines a comprehensive signal map for assessing meme coins, details the data characteristics and thresholds at each stage, and provides a practical investment playbook to help investors develop and implement response strategies in advance across different stages.

Abstract

  • Platforms like Pump.fun have fueled an explosive surge in meme coin supply, yet the success rate remains extremely low (under 1.3%), with a survival rate of only 3%. Meme coins have undergone four generations of evolution, marked by trends toward platformization, AI integration, and multi-chain deployment. Meanwhile, the emergence of tool-based token issuance has significantly shortened their lifecycles to just a few days—or even mere hours.
  • The lifecycle of a meme coin can be divided into five distinct stages, each marked by quantifiable on-chain characteristics: Emergence, which is characterized by a small number of initial holders; Propagation with increased community activity and trading volume; Expansion with a peak in both holder count and transaction volume; Peak with a surge in copycat tokens and a decline in activity for the original token; Decline with liquidity withdrawal and a sharp drop in social media interest.

  • On-chain and social signals jointly serve as early indicators for meme coin market trends. Social media buzz and on-chain search activity attract retail participation, while DEX liquidity and platforms like Pump.fun reflect capital inflows. Influencer promotions and wallet-copying behaviors create a positive feedback loop between social sentiment and on-chain activity—driving rapid price surges but also accelerating market reversals.
  • Leading meme coins such as DOGE, SHIB, PEPE, and TRUMP have experienced significantly compressed lifecycles, with the time to reach a $100 million market cap shrinking from several years to just a few days. In their early breakout phases, the number of holding addresses surged exponentially—PEPE’s address count increased 20-fold, while TRUMP holders jumped from a few thousand to over one million. Price inflection points for DOGE and SHIB were primarily driven by shifts in holding structures and on-chain trading activity, whereas PEPE and TRUMP were more influenced by Google Trends, news events, and sentiment on X (formerly Twitter).

  • The SIPLW signal framework—comprising Social Sentiment, On-Chain Interactions, Price Performance, Liquidity Dynamics, and Whale Behavior—can be used to assess the current stage of a meme coin’s lifecycle. Key indicators include tweet volume, wallet growth rate, TVL fluctuations, and whale inflows/outflows. By leveraging tools such as Dexscreener, Dune, and Arkham, investors can quantitatively identify lifecycle phases and conduct high-frequency tracking to enhance their strategic responsiveness.

  • The lifecycle of meme coins has shrunk from several months to rapid cycles lasting just 1 to 3 days. To adapt, strategies must become more high-frequency and tool-driven: implement automated signal detection systems, deploy Whale Watch dashboards, closely monitor trending lists on incubation platforms like Pump.fun, and leverage multi-chain arbitrage and flash liquidity shifts to stay aligned with the rapidly evolving dynamics of meme-driven speculation.


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Gate Research
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Author: Ember、Addie
Translator: Elara
Reviewer(s): Mark、Shirley
Translation Reviewer(s): Kimberly
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
* This article may not be reproduced, transmitted or copied without referencing Gate. Contravention is an infringement of Copyright Act and may be subject to legal action.

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