
Reverse mergers allowed House of Doge to quickly enter the public market, with Brag House acquiring it and TBH becoming the trading code. This model bypasses the cumbersome processes of traditional IPOs, opening up new channels for institutional financing for crypto enterprises.
House of Doge has been actively promoting the institutional adoption of Dogecoin in recent years, collaborating with European institutions to launch ETP products and establishing custody relationships with platforms like Robinhood. Its “official treasury” holds a substantial amount of DOGE, providing core asset value for mergers and acquisitions.
After the announcement, the DOGE price experienced a short-term rebound, and market attention significantly increased. Investors expect that the listing will bring new capital inflows, but the actual impact depends on the trading progress and regulatory approval results.
After the acquisition, the core team of House of Doge will lead the operations, with the current CEO continuing in their role, while Brag House retains its community operation functions. This arrangement integrates financial expertise with a young user ecosystem, creating a complementary development model.
Reverse mergers require strict regulatory approval, and the price fluctuations of DOGE directly impact the company’s valuation. There are also concerns regarding tax compliance and integration challenges. Investors should pay attention to official developments and tightly control their positions to avoid chasing high prices.











