What were the best-performing crypto narratives in 2025? New research data reveals some interesting findings.

Three narratives dominated the gains: Real World Assets (RWA) captured significant attention as traditional finance increasingly explores blockchain integration. Layer 1 blockchains remained competitive, driven by continued infrastructure improvements and adoption momentum. Meanwhile, Made in USA-themed projects benefited from regional positioning and institutional interest.

These three categories outpaced other narratives in returns throughout the year, reflecting broader shifts in where capital has been flowing within the crypto space.